Sunday 24 November 2013

Review: Ayumi Hamasaki, Secret

In many ways, Ayumi Hamasaki's eighth studio album Secret plays like a sequel to her 2006 effort (miss)understood. It operates within the genres of pop and rock, with a sprinkling of ballads thrown in for good measure. This particular album was an important one for Hamasaki. She was expanding further into the Asian market and Secret acted as the touchstone for what she wanted to present to her international fans. With messages of unity, empowerment and personal growth, Secret is an immaculate album that serves as a showcase for Hamasaki’s unique talents.

The Empress of J-Pop puts on her rockstar crown for the first section of the album. “until that DAY…” is a satisfying rock cut that sees Hamasaki channelling the Rolling Stones. It is an arena ready composition with a singular stuttering guitar boosted by electronic sounds. “1 LOVE” is sexy and fierce. A major standout on the album, Hamasaki’s vocals are rife with attitude and are only enhanced by the electric guitar-led arrangement. The single “Startin’” is a unique addition to the album. It blends rock elements with hip-hop. It features an underlying scratching rhythm and has a vaguely danceable chorus. The album’s best rock offering, however, comes near the end. “kiss o’ kill” is an ambitious song that utilizes a gothic organ as part of its arrangement. Reminiscent of the work found on Memorial Address, “kiss o’ kill” is dark and imposing, showing a much different side to the pint-size pop star. Despite the abundance of rock songs on the album, there quite a few feel-good songs as well. With “Beautiful Fighters,” Hamasaki crafts another inspiring tune about female empowerment. The track features elements borrowed from marching bands, namely whistling and cheering, making it upbeat and uplifting. It is incredibly catchy and is arguably one of her most underrated songs to date. Equally as cheerful is “Born To Be…” It plays like a theme song for the Olympics with its over-the-top arrangement. It is celebratory and serves as a joyful anthem on the record. The fan-favourite “BLUE BIRD” is another delightful cut. Its airy arrangement and summery appeal makes it effortless and timeless. Hamasaki should also be commended for her restraint on Secret. On previous albums, she had a tendency to indulge on ballads. This time around, there are only a couple of downtempo tracks. “JEWEL” is a beautiful and elegant piano ballad. Despite the wintry sound of the song, Hamasaki’s vocals are warm and inviting. The song is simple but effective. Likewise, the titular track “Secret” is controlled to a mostly acoustic arrangement. It is whimsical and graceful. This is enhanced further by her full, evocative vocals. It is a flawless way to conclude the album.

Secret continues to be one of Ayumi Hamasaki’s most fascinating albums to date. While some would say it sticks to a familiar formula for the J-pop superstar, it is remarkable for its simplicity and structure. It provides a sampling of everything she is capable of in one collection. Secret lacks filler and features some of the most interesting songs in her illustrious career. This is a must-have for fans of J-pop!

Recommended Listening: “until that Day…,” “1 LOVE,” “JEWEL,” “Beautiful Fighters,” “BLUE BIRD,” “kiss o’ kill,” “Secret

Grade: A-

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