Thursday, 11 April 2013

Review: Ayumi Hamasaki, I am...



                With her fourth studio album I am…, Ayumi Hamasaki forged a new sound for herself. She merged rock with electronica to create an interesting and compelling album that stands out amongst her earliest work. Released at the height of her career, I am… remains one of her most cohesive works to date.


                Structurally, I am… is masterful. It is separated into three parts – an introduction started by the opening track (“I am…”), segues into its rock-electronica body, and concludes with a ballad-heavy set with each section separated by instrumental interludes. This gives the album an excellent flow and its construction works in its favour. “UNITE!” and “evolution,” taken from its second section, are two of Hamasaki’s most iconic songs. They combine the aforementioned genres of rock and electronica brilliantly to create a fantastic arena-ready sound perfect for rocking out and their strong messages of harmony and humanity resonate powerfully. “NEVER EVER,” “Still Alone,” and “Daybreak” also serve as standout tracks with incredibly moving choruses that drive hard with pulsating instrumentals and solid vocals. The final section of the album is headed by “M” – an operatic rock ballad borrowing orchestral elements to give Hamasaki one of her most epic songs to date. Unfortunately, “A Song is born” and “No More Words” fail to capture the strength of their predecessor with the former falling flat as a forgettable ballad despite its heartfelt message of peace. Picking up the set, however, is “Dearest.” The moving ballad features lyrics of undying love and is one of the most emotional vocal deliveries Hamasaki has given. I am… concludes with a remixed version of “Endless Sorrow” and the hidden track “flower garden.” The newly remixed “Endless Sorrow” is almost weightless in its composition and is reminiscent of the work done by the rock group U2. The final track, “flower garden,” is a brilliant gem of electronica that has gone on to become one of her most frequently performed songs on tour. Regrettably, it is unavailable on its own and is instead tacked on to the end of “Endless Sorrow.”



                Listening to I am… is sure to be a nostalgic experience for many. It features some of Hamasaki’s most iconic works and begins what would be her move towards a more rock-oriented sound with her later albums. It is easily one of her most compelling records and is structured beautifully. It is a brilliant piece of J-pop history and must not be missed.

Recommended Listening: “UNITE!,” “evolution,” “NEVER EVER,” “Still Alone,” “Daybreak,” “M,” “Dearest,” “flower garden”
Grade: A-

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